Jonas Hakaniemi believes that the best idea are born when creativity, business and user needs meet. Too often he's seen good ideas get stuck as a concept, strategy never leave the PowerPoint and products without a clear place in the market. He excels at pulling these together to make it all make sense. At the centre of his work is the belief that your company isn't the ahead of the rest just because you have a better product; but from having a clear understanding why you exist, how that brings value and what it looks like in all you do.

Jonas has 30 years entrepreneurial experience as a designer and business developer; helping businesses find their identity and building products, services and a brand around it which actually have meaning. He doesn't just design what something looks like. He designs that which people understand, experience and remember.

More hands on than an toddler in a toy shop, Jonas can build pretty much everything, including taking 6 years to design and build his very own violin, which his daughter now plays. When he's not busy designing, you can find him at his island cottage thinking up the next thing to make.